About Us

Born on the Sideline. Built for the Whole Family.

Here's the actual origin story: our son picked up a lacrosse stick in third grade, and that was pretty much it for us. One day we're a normal family, the next we're living out of a cooler and a folding chair every weekend.

Then came the tournament. Early morning, second field, the kind of gray light where you're not sure what you're looking at. Something at the edge of the tree line — tall, still, watching the game like it mattered to him too. Gone by the time anyone else looked up. We didn't say anything for a while. 

But once you notice something like that, you can't un-notice it. We started paying attention, and it turns out the LAXsquatch has been hanging around lacrosse fields a lot longer than we have. So we did the only thing that made sense: started a clothing brand for the people who show up like that too. Every game, rain or shine, no explanation needed.

What we make

Bold graphics, ridiculously soft fleece, tees your kid will "borrow" and never give back. Hoodies made for wearing to the game, after the game, and honestly the rest of the week. Designs people randomly stop you to ask about — usually right before asking if you've heard the stories.

Who it's for

The player, obviously. Ours included. But also the goalie parent white-knuckling every shot, the dad who's basically an assistant coach in his own mind, the mom running snacks and filming the winning goal at the same time, and the actual assistant coach, who somehow does this for free.

If any of that sounds like your Saturday — welcome, you're one of us. He's probably already seen you there.

And LAXsquatch?

Nobody remembers exactly when he started showing up. We just know he never stopped. He doesn't do interviews, doesn't confirm anything, doesn't seem to want the credit — he's just always at the field, watching, unbothered, stick in hand.

We're a family business, built on a real kid, a real tournament weekend, and something we still can't fully explain. LAXsquatch just happened to be standing nearby the whole time, and eventually we figured — if he's not going anywhere, he might as well be part of the story.

The Legend Is Real.